Articles
Combining Data From Different Network Systems Offers Expanded Picture of Ratings and Advertising Sales
Combining data from different networks and systems, each with unique data definitions and structures requires a new set of generalized data structures that fit across all networks. The ability to unify data in this way provides media organizations with a broader scope for executive advertising analysis. Read more
Custom Development as an Alternative to Major Vendor Tools for Advertising Analytics: A Case Study at NBC Universal
Having up-to-date and easy access to key financial performance metrics is essential, especially in the fast-paced media business where trends can change on a daily basis. With all of the capability available with current technology, no media executive should lack the ability to instantly access a key rating or advertiser sales figure. Read more
Client Successes
NBC Universal Television Ratings Tracking Improvement
NBC Universal senior executives needed quicker access to specific television ratings data, summarized according to the needs of their business. In addition, quarter and season ratings performance versus prior time periods was desired. Further, some executives desired a centralized, automated method of tracking key network ratings and cost metrics versus targets. Read more
Tracking Internet Ad Sales at NBC Universal TV Stations
NBC Universal Television stations tracked Internet and other non-TV advertising sales with a manual process using Excel spreadsheets, reports and other documents. This made summarization, reporting and tracking of this growing advertising segment difficult. Read more
Using Web Workflow to Automate Ad Credit Processing at NBC Universal
NBC Universal used a largely manual approach to processing advertiser credits and handling of unpaid invoices for advertising spots that aired with issues. The process consisted of email notifications from the customer financial services (CFS) department to account executives on invoices with unpaid balances. Read more