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Client Successes

Annotrak URL Builder for Annodyne, Inc

URL Builder is a collaborative work flow tool for assigning, approving, and reviewing custom URLs for all advertising.  The URL Builder is designed to improve the flow, speed of execution, and accuracy of tracking complex pharmaceutical marketing campaigns.  The tool incorporates an automated work-flow process which improves efficiency and accuracy across a broad range of stakeholders.

The software allows multiple managers and partners to engage in a centralized URL building process.  The system helps automate the manual process of massive URL creation, improves accuracy, reduces physical paperwork and increases speed to production.  The software will validate against URL duplicates, provide easy modification of existing workbooks, track user activity, and incorporate third-party treatment codes to create URLs around Google Analytics’ URL structure and business rules.

Brady and Associates provided architecture and design-build services for Annodyne’s URL builder in 2008 and early 2009.